All our New pieces range from Fun pieces to Dressy ones too!
Wednesday, September 30, 2009
Tuesday, September 29, 2009
Take it to the streets
a breather.
Every now & then, we need something
to inspire us.
I think in every little corner of Melbourne,
You will find a special piece
that will tell you a story,
Today , we are inspired by street art,
It's amazing what talent we can
all achieve if we just tap into it.
Monday, September 28, 2009
Make over
I had a good time meeting new faces
&
chatting about the horrible weather that
took over Melbourne.
Despite that, The Grand Final took place
on Sunday.
So, we opened our doors earlier
to receive our breakfast crowd.
We also had a pleasure of handing over
the weeks window display
to our beautiful customer
who looks great
in Blue.
I think its great that colours
are reappearing.
ps: we also painted our letters GOLD
It's also time for a change for us too!!
Thursday, September 24, 2009
Matea-New Designer


Designers can be inspired by many different things. Usually it is something they have seen. Maybe in the studio or at the book store or while waiting for a bus or sitting in a dentist's office. Inspiration can also come from a song or a situation or a great lunch. Whatever it is and wherever it comes from, it isn't inspiration until it triggers some kind of response and forces you to the drawing board. I have been surrounded by fashion victims basically all my life. My grandmother was a fashion designer/tailor. This is where my early ideas on fashion have derived from. When I began designing my first line of women’s clothing my inspirations had mainly come from many classy, sassy and classic clothing styles which have been around for decades. The idea for each season is to produce a collection of timeless clothing with classic cuts which will last a life time. When thinking about the colors and fabrics I should use, I decided to go with mainly Viscose / Elastane blends, Polyester / Viscose blends, silks and cotton Elastane blends. As these fabrics are flattering to the female body & most importantly comfortable. A designer should always think about the person who will use what they create. Although creating designs can be exciting and rewarding, it takes dedication and a great deal of hard work, especially when trying to break through such a competitive industry. However, when you see that first dress finished and more importantly see someone you don't even know wearing it around, all the effort is more than worth it. This is one of the best parts of being a designer. I am determined to be different from the norm. Designing and modeling my own clothes, I plan to bring a new era of fashion to the streets of Melbourne.
By Matea
We are proud & delighted to have this lovely
designer among our racks.
Please come in store
&
be the first to purchase her
unique garments.
xoxo, g
Blooming memoirs
Despite no spring fling this year,
We are still in full force to give you our
very best dresses & fascinators
to brighten up your day in the sun.
This whole week is about introducing vibrant colours
into our wadrobe pallete
&
reaching out to the feminine side .
We have amazing gloves from Aimee,
such dainty & affordable
pieces priced at $ 12.95.
Come in store & pop us an email at
to receive some discount in store.
xoxo
Saturday, September 19, 2009
pretty bellas
Seems like forever since the last update,
I'm back into enthusiastic spring fever despite the rather moody weather of today,
We manage to welcome many lovely customers during the day.
We have a lovely new comer in North Melbourne,
who has just moved from overseas,
Its good news that our display window caught her eye
&
she fell in love with the angora diamante black sweater top
teaming together with our diamante drop pearl brooch.
Just classic !
Next, is a student from up north Australia.
A lovely duo of mother & daughter who make their yearly
shopping trip whenever they can,
so happens that the winds
brought them to us
&
it was pleasant to be sharing
the experience with them.
Makes me miss my mum too!
Well, she got herself a berry coloured Mesop dress
that drapes over the front.
Great colour & will look great with tights or leggings.
The best part is you can wear it all
year long, it's light & it can be layered.
So, despite the weather that could torment your
shopping experience,
It seems to me it's worth while taking stroll out in
the friendly neighbourhood of North Melbourne
&
the quaint shops that give the extra
personality to this suburb.
pS: Many amazing fascinators, headbands, accesories, gloves
&
most importantly dresses
for the upcoming races.
Let's get ready this year!
&
Spell out STUNNING!!
XOXO, G
Thursday, September 10, 2009
Lets sing for spring time













Memoirs this season wants to paint every bit of town with colours,
Its all about being inspired by the new bloom that is coming to town,
Singing & humming to a tune despite the rain that falls so heavily on us,
With the special appearance of a photographer named' Miss Balqies Arafia",
Miss Vanessa and Miss Giana took this opportunity to spontaneously
whip up a mini- photo shoot of our gorgeous dresses,
We wanted to show our lovely customers that as fashionista's,
There s always a fun expression when making fashion your own.
Remember no one else can do this but yourself,
If you believe in trying something new,
We would say GO AHEAD and DO IT !
Life is too short, therefore go full force and enjoy every bit of it.
As we have in this mini shoot.
Walk Barefoot, be a mannequin for the day,
Wear pink, wear black, wear a hat, wear flowers,
wear killer heels, carry a tote bag, swing from bus stands,
stand out in the crowd & always carry out to be unique.
That is our motto & don't forget to carry a story in everyday of your life.
xoxo-g
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